Car Showroom Auto Louda +

Set in the Czech Republic, this vast building, one of Europe’s largest covered car showrooms, challenged us to transform over four hectares of interior and exterior space into something memorable and human. We celebrated the honesty of the concrete structure and developed a concept of “inserted volumes,” borrowed from the image of a bitten apple: the surprise of discovering a diPerent world inside.

Our material choices were guided by sustainability, favoring veneer over laminate and integrating greenery wherever possible. To make the immense showroom easier to navigate, we opened a central atrium that pours natural light into space. A red ramp slices through the hall like a compass needle, leading visitors ePortlessly through all levels. The identity of the brand is distilled into a single gesture, a slat rotated 23°, echoing the tilt found in its logo and used consistently throughout.

Beyond the showroom, we wove in our vision for a new generation of logistics parks: mixeduse, community-friendly, and green. The project includes a bistro with a garden, a cultural hall, extensive planting, and climbing vegetation animating the fire-stair towers and atrium.